Product Marketing Manager
A key role at the intersection of Product, Marketing, and Sales where strategy meets hands-on execution, and your work directly drives growth and customer value.
About CheckProof
At CheckProof, we are transforming the way we work with inspections in the construction materials industry and heavy industry with our innovative digital platform. Our solutions streamline maintenance, quality control, and reporting, helping businesses achieve excellence and safety.
As a pioneering SaaS company established a decade ago, we are now in an exciting scale-up phase. Headquartered in Stockholm, Sweden, CheckProof serves customers in over 45 countries and continues to expand globally with a strong focus on innovation and customer success.
As a Product Marketing Manager, you will play a pivotal role in ensuring our products and features reach their full potential in the hands of customers. Reporting directly to the CMO, you’ll act as the glue between Product, Tech, Marketing, Sales, and Customer Success, making sure new and existing features are communicated clearly, adopted effectively, and translated into measurable business impact.
The Role:
As part of the marketing team, you’ll drive the go-to-market process for new product launches and help existing features deliver ongoing customer value. This role blends strategy and execution where you’ll help shape messaging, create content, align cross-functional teams, and measure results.
Your key responsibilities include:
- Go-to-Market: Plan, execute, and optimize GTM strategies for new and existing features together with product and marketing.
- Messaging & Positioning: Frame customer problems and tell compelling stories about how CheckProof solves them.
- Sales & CS Enablement: Build playbooks, pitch decks, competitor briefs, and run training sessions to support our commercial teams.
- Content Creation: Develop and support marketing materials such as product one-pagers, videos, and blog posts.
- Operational Drive: Keep all stakeholders aligned, ensuring launches run smoothly and GTM milestones are met.
- Measurement: Track KPIs to link marketing initiatives directly to adoption, retention, and revenue impact.
What We’re Looking For:
- 3+ years of experience in product marketing
- Proven success leading product launches with measurable business outcomes
- Hands-on ability to produce marketing and sales materials independently
- Strong cross-functional project management and collaboration skills
- Analytical mindset with the ability to tie marketing activities to results
- Excellent written and spoken English (Swedish is a plus)
What We Offer:
- Innovative Culture: Join a team that’s not just about work, but about making a difference. Creativity and innovation are in our DNA.
- Growth Opportunities: We’re scaling fast, and we want you to grow with us.
- Flexible Work Environment: Hybrid setup with focus on work-life balance.
- Competitive Compensation: Attractive salary and benefits package.
If you are ready to play a big role in our success, don't hesitate to apply! We are handling applications on an ongoing basis, so the position might be filled before the last application date.
The recruitment process:
- Submit your resume for review
- Phone interview with our recruiter
- Digital interview with the CMO
- Complete personality and logic tests
- Case assignment
- Cultural interview
- Final step: references and full assessment
Checkproof is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- Department
- Marketing
- Locations
- Täby
- Remote status
- Hybrid
About CheckProof
CheckProof was co-founded by childhood friends, CEO Håkan Holmgren and Jonas Pålgård. Today it is a leading SaaS company with headquarters in Stockholm, Sweden, primarily serving the construction materials industry.
We’re a dynamic tech company revolutionizing how Maintenance and Health & Safety teams work. Our innovative platform simplifies daily routines, enhances safety, and boosts efficiency by streamlining inspections, audits, and processes from one easy-to-use platform. CheckProof serves a client base in over 35 countries with thousands of users and continues to expand its global footprint with continuous product innovation and deepened commitment to customer success through tailored solutions and unparalleled support.